Cultural Hegemony

I just wanted to save this...It came out of Marxist theory, but the idea is intriguing

In Marxist philosophy, the term cultural hegemony describes the domination of a culturally diverse society by the ruling class, who manipulate the culture of that society — the beliefs, explanations, perceptions, values, and mores — so that their ruling-class worldview becomes the worldview that is imposed and accepted as the cultural norm; as the universally valid dominant ideology that justifies the social, political, and economic status quo as natural, inevitable, perpetual and beneficial for everyone, rather than as artificial social constructs that benefit only the ruling class.


And if added to the amazing ability of people to be so susceptible to advertising in our consumer society it explains a lot of wacky behavior. The Billionaires go on CNBC and bemoan how oppressed they are and how the poor need to work more, and somehow the general public believes it.

1 comment:

bloftin2 said...

Yep. Example: they seem extremely amused by the fact that Bernie Sanders identifies as a socialist. WHAT? That doesn't fit within the system of thought we've been feeding the public!