5/29/2012

A Very Certain Life

What Makes Your Brain Happy and Why You Should Do the OppositeWhat Makes Your Brain Happy and Why You Should Do the Opposite by David Di Salvo

My rating: 3 of 5 stars




Cool words and phrases I got from this book

problematic memes
the pleasure of certainty
framing bias
confirmation bias
amygdalae
the need for cognitive closure
embodied cognition
the zeigarnik effort

I just need to go through my bookmarks and dog ears to remind myself what they mean.

A nice book that basically says in our human desire for certainty we will bend, change, morph our thinking to avoid being uncomfortable or acknowledge ambiguity or uncertainty.

That would explain things.

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